Icona Brands (“Icona,” “we,” “us” or “our”) respects your privacy and is committed to handling personal data responsibly and transparently. This policy applies when you visit our website, submit an enquiry or lead form, interact with our advertisements, communicate with us, or use our marketing, e-commerce, website, application, software, automation or consulting services.
1. Information we collect
Contact information
Your name, work email address, telephone number, location and preferred communication method.
Professional and company information
Your company name, job title, industry, company size, website, business requirements, estimated budget and project timeline.
Project and enquiry information
Information you provide about your goals, challenges, required services, software requirements, marketing performance, technical systems or proposed project.
Lead-form and advertising information
Information submitted through LinkedIn Lead Gen Forms, Meta lead forms, Google advertisements or other advertising platforms. This may include information automatically populated from your profile.
Website and technical information
Your IP address, browser type, device information, operating system, referral source, pages visited, approximate location and website interaction data.
Communications and client project data
Emails, messages, meeting notes, proposals, feedback, support requests and other communications. When providing services, we may also process data supplied by clients or accessed through client-authorised platforms.
2. How we collect information
We may collect information:
- Directly from you;
- Through website, contact and lead-generation forms;
- Through LinkedIn, Meta, Google and other advertising platforms;
- During meetings, calls, consultations and project delivery;
- Through analytics, cookies and similar technologies;
- From publicly available business sources; and
- From authorised clients, partners or service providers.
3. How we use personal data
We may use personal data to:
- Respond to enquiries and consultation requests;
- Prepare audits, roadmaps, proposals, quotations and project plans;
- Provide marketing, e-commerce, web, app, software and consulting services;
- Develop and maintain websites, mobile applications, custom software, OMS, WMS, dashboards, integrations and automation systems;
- Manage client accounts and projects;
- Contact prospective and existing clients;
- Send relevant service updates and B2B marketing communications where permitted;
- Schedule meetings and provide customer support;
- Analyse website and campaign performance;
- Improve our services, processes and user experience;
- Detect and prevent fraud, misuse and security incidents;
- Maintain business and financial records;
- Enforce agreements and protect our legal rights; and
- Comply with applicable laws and lawful government requests.
We process personal data on the basis of consent, information voluntarily provided for a requested purpose, contractual necessity, legal obligations and other grounds permitted by applicable law.
4. Marketing communications
Where permitted, we may contact you about services, insights or offers that may be relevant to your business.
You can opt out at any time by clicking the unsubscribe link in an email, following the instructions in a message, or emailing hello@iconabrands.com.
Withdrawing consent will not affect processing already undertaken lawfully. You may still receive essential communications concerning an enquiry, contract, project or account.
5. Cookies and similar technologies
Our website may use:
- Essential cookies: necessary for security and website functionality.
- Preference cookies: remember your selections and settings.
- Analytics cookies: help us understand website usage and performance.
- Advertising cookies: help measure campaigns and deliver relevant advertising.
Where required, optional cookies will be used only after receiving your consent. You can manage your choices through the cookie-preference controls on our website or your browser settings. Disabling certain cookies may affect website functionality.
6. How we share information
We may share personal data with:
- Website hosting and cloud-service providers;
- CRM, email, communication and scheduling platforms;
- Analytics and advertising providers;
- Payment, accounting and invoicing providers;
- Development, technical and project-delivery partners;
- Professional advisers, including lawyers and accountants;
- Government, regulatory or law-enforcement authorities where legally required; and
- A successor organisation in connection with a merger, acquisition, restructuring or sale of business assets.
These parties may process information only for authorised purposes and subject to appropriate contractual or legal obligations. We do not sell personal data in exchange for money.
7. Advertising platforms and lead forms
When you interact with an Icona advertisement or lead form, the relevant platform may independently collect and process information under its own privacy policy.
Information submitted through a LinkedIn, Meta, Google or similar lead form may be transferred to Icona so that we can:
- Respond to your request;
- Provide an audit, roadmap or consultation;
- Discuss relevant services; and
- Send follow-up communications where permitted.
You should review the privacy policy of the platform through which you submit your information.
8. Client data and software services
During website, app, software, marketing or automation projects, Icona may receive authorised access to client systems and data.
We process such data only:
- To provide the contracted services;
- In accordance with client instructions;
- Subject to applicable agreements and confidentiality obligations; and
- For as long as necessary to complete the authorised work or meet legal obligations.
Clients are responsible for ensuring they have the legal authority to provide personal data to us for processing.
9. Data retention
We retain personal data only for as long as reasonably necessary to fulfil the purpose for which it was collected, respond to enquiries, maintain business relationships, deliver contracted services, comply with legal obligations, resolve disputes, and establish or defend legal claims.
When personal data is no longer required, we will delete, anonymise or securely restrict it, subject to technical and legal limitations.
10. Data security
We use reasonable technical and organisational safeguards designed to protect personal data against unauthorised access, disclosure, loss, alteration or misuse. These may include access controls, authentication, secure hosting, encryption where appropriate, backups, confidentiality obligations and restricted system permissions.
No internet transmission or storage system is completely secure. Therefore, we cannot guarantee absolute security.
11. International data transfers
Some service providers may process information outside your state or country. Where personal data is transferred internationally, we take reasonable steps to use appropriate safeguards and comply with applicable transfer restrictions.
12. Your rights
Subject to applicable law, you may have the right to:
- Obtain information about the personal data we process;
- Request access to your personal data;
- Correct, complete or update inaccurate information;
- Request deletion or erasure;
- Withdraw consent;
- Opt out of marketing communications;
- Raise a grievance concerning our processing; and
- Nominate another individual to exercise applicable rights in the event of death or incapacity.
To exercise a right, email hello@iconabrands.com with the subject line “Privacy Request.” We may request reasonable information to verify your identity. Certain information may be retained where required by law or necessary for legal claims.
13. Children’s privacy
Icona provides business and professional services and does not knowingly target or collect personal data from individuals under 18 years of age.
If you believe a child has provided personal data to us, contact hello@iconabrands.com so that we can take appropriate action.
14. Third-party links
Our website may contain links to third-party websites or services. We do not control and are not responsible for their privacy practices. Please review the relevant third party’s privacy policy before providing information.
15. Changes to this policy
We may update this Privacy Policy when our services, technologies or legal obligations change. The revised version will be posted on this page with an updated “Last updated” date. Material changes may also be communicated through the website or another appropriate channel.
16. Contact and grievance redressal
For privacy questions, consent withdrawal, rights requests or complaints, contact:
We will acknowledge and address privacy grievances within a reasonable period in accordance with applicable law.