Case StudyHow Velora Skin Scaled from
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How Velora Skin Scaled from
$28K to $312K/Month
A data-driven growth system that transformed Velora Skin into a high-growth d2c skincare brand brand.
11.1X
Revenue Growth
4.8X
ROAS
$312K
Monthly Revenue
6 months
Timeframe
Revenue Growth
11.1X
The Challenge
The brand had strong products but fragmented acquisition, weak conversion paths and limited visibility into channel profitability.
The Strategy
- Rebuilt the full-funnel growth plan
- Created a structured testing roadmap
- Improved landing pages and conversion flow
- Introduced lifecycle retention campaigns
The Results
- Scaled monthly revenue from $28K to $312K
- Achieved 4.8X return on ad spend
- Built repeatable reporting and optimization systems
Before
$28K
After
$312K
Growth
11.1X
ROAS
4.8X
“Icona Brands gave us the strategic clarity and execution discipline we needed to scale with confidence.”
Client Leadership Team
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