Case StudyHow PureGlow Scaled from
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How PureGlow Scaled from
$16K to $201K/Month
A data-driven growth system that transformed PureGlow into a high-growth beauty brand.
8.7X
Revenue Growth
12.4X
ROAS
$201K
Monthly Revenue
6 months
Timeframe
Revenue Growth
8.7X
The Challenge
The brand had strong products but fragmented acquisition, weak conversion paths and limited visibility into channel profitability.
The Strategy
- Rebuilt the full-funnel growth plan
- Created a structured testing roadmap
- Improved landing pages and conversion flow
- Introduced lifecycle retention campaigns
The Results
- Scaled monthly revenue from $16K to $201K
- Achieved 12.4X return on ad spend
- Built repeatable reporting and optimization systems
Before
$16K
After
$201K
Growth
8.7X
ROAS
12.4X
“Icona Brands gave us the strategic clarity and execution discipline we needed to scale with confidence.”
Client Leadership Team
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