Case StudyHow HomeHaven Scaled from
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How HomeHaven Scaled from
$32K to $412K/Month
A data-driven growth system that transformed HomeHaven into a high-growth home & living brand.
9.3X
Revenue Growth
11.8X
ROAS
$412K
Monthly Revenue
6 months
Timeframe
Revenue Growth
9.3X
The Challenge
The brand had strong products but fragmented acquisition, weak conversion paths and limited visibility into channel profitability.
The Strategy
- Rebuilt the full-funnel growth plan
- Created a structured testing roadmap
- Improved landing pages and conversion flow
- Introduced lifecycle retention campaigns
The Results
- Scaled monthly revenue from $32K to $412K
- Achieved 11.8X return on ad spend
- Built repeatable reporting and optimization systems
Before
$32K
After
$412K
Growth
9.3X
ROAS
11.8X
“Icona Brands gave us the strategic clarity and execution discipline we needed to scale with confidence.”
Client Leadership Team
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